The Hearing Center Stratford

Welcome to the Winter 2020 edition of our newsletter, reader.

We hope you enjoy it!

We would love to hear from you … feedback, ideas for future newsletters, a personal hearing experience you would like to share, even a good joke … simply reply to this email to send us your thoughts.

Click here to read some of the fabulous comments we received from our previous newsletter.


What you can expect:

• Quarterly publications: I can assure you we will not be overwhelming your inbox, but we are looking forward to connecting with you in this manner four times a year.

• Informative content: I will let you know about all the latest and greatest in the world of hearing.

• Personal updates: Because you are like family to us we will provide little snippets of our lives outside of the clinic.

• A little bit of fun: We will post contest winners, upcoming events, future contests, and things that will make you smile.


What's In Your Cup?

"I love this analogy!" ~ Sheri

You are holding a cup of coffee when someone comes along and bumps into you or shakes your arm, making you spill your coffee everywhere.

Why did you spill the coffee? 
"Because someone bumped into me!!!"

Wrong answer. You spilled the coffee because there was coffee in your cup. Had there been tea in the cup, you would have spilled tea.

Whatever is inside the cup is what will spill out.

Therefore, when life comes along and shakes you (which WILL happen), whatever is inside you will come out. It's easy to fake it, until you get rattled.

So we have to ask ourselves ... “what's in my cup?" When life gets tough, what spills over:
Joy, gratefulness, peace and humility? 
Anger, bitterness, harsh words and reactions? 

Life provides the cup, YOU choose how to fill it. 

As we head into a new year, let's work towards filling our cups with gratitude, forgiveness, joy, words of affirmation, kindness, gentleness and love for others. 

(Shared from someone whose cup is full of goodness and inspiration.)


The way to get started is to quit talking and begin doing.

~ Walt Disney


What’s the latest and greatest in the world of hearing?

Researchers ‘Reprogram’ Mature Inner Ear Cells to Regenerate

A new discovery from a team led by Massachusetts Eye and Ear researchers may bring scientists a step closer to developing treatments that regrow the missing cells that cause hearing loss, according to an announcement posted on the Newswise website.

In a new study, published online December 4, 2019, in Nature Communications, scientists report a new strategy to induce cell division in the mature inner ear. With this pathway, they were able to reprogram the inner ear’s cells to proliferate and regenerate hair-cell-like cells in adult mice. This “first-of-its-kind,” proof of concept study may provide an approach to the regeneration of sensory hair cells and other important inner ear cell types in people with hearing loss.

“This paper is the first to show that, by reprogramming, mature mammalian inner ear cells can be induced to divide and become hair cells, which are needed for hearing,” said senior study author Zheng-Yi Chen, DPhil, an Associate Scientist at the Eaton-Peabody Laboratories at Mass. Eye and Ear, and an Associate Professor of Otolaryngology–Head and Neck Surgery at Harvard Medical School. “These findings of renewed proliferation and hair cell generation in a fully mature inner ear lay the foundation for the application of reprogramming and hair cell regeneration.”

Hearing loss is one of the most common forms of sensory deficits in people, affecting about 37 million Americans, according to federal statistics. Inner ear cells of humans and other mammals lack the capacity to divide or regenerate; therefore, damage to the inner ear, in particular to the hair cells, leads to permanent hearing loss. Hair cells are the specialized inner-ear cells responsible for the transduction of sound-evoked mechanical vibrations into electrical signals that are then relayed to the brain. A number of genetic and environmental factors, including overexposure to loud sounds and aging, destroys these key cells in the hearing system.

There are currently no pharmaceutical treatments available for hearing loss.

Reprogramming inner ear cells to divide using transcription factors

Hearing loss can be caused by the loss of different inner ear cell types. The ability for remaining cells to divide and repopulate the ear is one way to achieve hearing recovery. Click here to read the remainder of this article.


 ReSound LiNX Quattro™ The world's most advanced rechargeable solution

In follow-up to this article in our previous newsletter (click here to access the article), here are some comments from clients who have recently purchased these aids:

"Everything sounds so normal."

"I can hear everything, I can hear so much better, clearer. I watched TV and didn't miss anything."

"Love the rechargeability -  it works very well & makes it so much easier."

"Love the ability to stream my music directly from my phone."


Where is the best place to shop for hockey shirts?

New Jersey. ( ha! ha! ha! )


Community Support Update

Oct 24th Handbags for Hospice

We had soooo much fun at Rotary Hospice Stratford Perth’s Handbags for Hospice!! We are thrilled to have been the Golden Ticket sponsor for this fabulous event and are so proud of our community and their amazing generosity!! We are already looking forward to this year's event.


Nov 23rd Stratford Basketeers 

Every year we put together a basket filled with practical items and treats to support local women in our community shelters, through Stratford Basketeers. This year we provided an opportunity for our clients to participate as well. Thanks to your amazing generosity we were able to fill a second basket. These donations are so appreciated by women in need in our community.



Congratulations to all of the winners of our Holiday gift prizes, curated from some of our lovely local businesses*:

Mark     ~     Bob     ~     Margaret     ~     Ken

* Edison's Cafe BarRhéo Thompson CandiesWatson's Chelsea BazaarBradshaws Kitchen DetailCozyn's Garden GalleryJunction 56 Distillery


Upcoming Events




Again this year we will be donating $100 for every set of hearing aids purchased in the month of February to the Special Care Nursery of Stratford General Hospital for the purchase of much needed medical equipment.




WOW! We are so very thankful for the continued outpouring of support and encouragement we have received from you - our clients and friends, and our community throughout these past 3 years. We’ll be giving away special treats throughout the month of March - please drop by the clinic and help us celebrate another successful year helping others rediscover the joy of sound!


What happens when you boil a funny bone?

It becomes a laughing stock. ( That's humerus!! )


Book Report

Did you know we have a free lending library in the clinic? It is available for anyone. You are welcome to drop in anytime and browse our selections. Take some ~ leave some ~ share some!

Book Title: Where the Crawdads Sing

Author: Delia Owens

Report by: Shelly Gansevles (read by Shelly’s book club, the Gads Hill Hotties)

What happens when it's 1952, your family is poor, and you live in a Marsh? What happens when one by one every family member leaves, and you're left behind with an alcoholic father who disappears for days on end? What happens when you're only 6 years old? 



Something Yummy!

No Bake Energy Bites

Makes 30 bites

2 cups dry oatmeal or quinoa flakes
1 cup flaxseed, ground
1 cup dark chocolate chips
1 cup almond or peanut butter
2/3 cup honey
2/3 cup dried blueberries
2 tsp vanilla
Pinch of salt

• Mix almond/peanut butter, vanilla and honey into a paste

• Add dry ingredients.

• Measure with tablespoon to form into balls and place on wax paper.

• Keep refrigerated.

Submitted by Sharon Zehr

We would like to share some of your favourite recipes in our future newsletters. Do you have an old family favourite recipe or some other yummy deliciousness you would be willing to share? If so, you can drop the recipe off at the clinic or e-mail it to:  and it will be included in a future edition. (PS - we would never turn away any samples you might like to include, just saying, lol!!) ~ Sheri


Welcome To Our Building

We are so excited to finally have neighbours in our building! I have had the pleasure of meeting Emily and she is delightful. If you are in need of a dentist I highly recommend that you check them out.

Thank you for your patience during the construction of their new clinic in the lower level of our building. You will also note, in preparation for more traffic, some revisions have been made to our parking lot. In order to provide the maximum number of parking spaces the parking lot is now one-way. Please enter off of Huron Street and exit onto St. Vincent. Client parking is available on the Huron Street side of the building, and the back of the building is now reserved for staff parking. We have also added two accessible parking spots for your convenience.

Huron Family Dental is opening in February!

We are looking forward to opening our dental clinic on the lower level of the same building where you enjoy visiting Sheri and Shelly at the Hearing Center.

Dr. Emily Tichenoff and Dr. Tim Shigapov are local dentists who live in Stratford and are looking forward to serving the dental care needs of our community.

We will provide comprehensive dental care including cleanings, fillings, crowns, dentures, extractions and root canals.

We are welcoming new patients of all ages!

Contact information will be available closer to the opening date!

~ Dr. Emily Tichenoff and Dr. Tim Shigapov


What Have We Been Up To Outside of the Clinic?

Do you remember in the last newsletter I mentioned that summer had been a bit of an adventure? (see the link below to read) … now I'm going to share a bit more of that adventure. Not only was I treated for kidney cancer in the summer, my husband was also diagnosed with prostate cancer. Interestingly enough, we were diagnosed within a week of each other. This is the second round of that nasty disease for him, and once again we found ourselves at the London Regional Cancer Center in London for his treatment. We are so very thankful for this facility and the fabulous staff that provide such excellent care. Brian’s treatment was completed just prior to Christmas and he is doing great! He is now even coming to yoga with me!!

Brian’s previously mentioned work trip to Argentina has been delayed due to some political issues there, but he is headed back to Algeria in early February.

We had a wonderful Christmas with our gang – 17 in all (plus Bella, of course). The main celebration was on Boxing Day, but some began arriving Christmas Eve and some stayed until the 27th. It is certainly a busy time, but we loved every minute of it!!

As we begin a new year, I wish you each much love, joy, peace, happiness, health, strength, kindness, gratitude, and grace!

~ Sheri

The last quarter of 2019 was a busy one at home as well as work!  Our youngest son plays hockey twice a week and we’ve travelled to watch our middle son referee Senior A hockey several times.  Our daughter works at Spruce Lodge as an Activities Coordinator, and I signed up to become a Volunteer for one-on-one visits and help out with large events.  I guess I didn’t feel busy enough! 

Work kept us busy attending events including the Avonton Church Supper, Handbags for Hospice, and basket shopping and delivering the baskets for Basketeers.  This also included shopping for draw prizes for December and getting prepared for a very busy month!  All of our winners were very happy, which makes us happy!

My book club has read a couple of good books once again.  Thank you to those clients who have recommended books, it is very helpful when it is my turn to select a book for the group.  Our Lending Library gets a lot of use at work, much to my delight!

The Christmas break was wonderful.  This is the first year we didn’t have to travel since my parents are living in Stratford.  They have adjusted well and are enjoying their new life here!

I would like to wish everyone health and happiness for the New Year.  I’m looking forward to 2020!

~ Shelly


In case you missed it, click on the link below to access our previous newsletter:

Fall 2019